Managing Channels of Distribution The Marketing Executive Complete Guide eBook Kenneth Rolnicki lesen AQP

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This resource explains how to create and manage different channels, how to employ the corect use of "channel power", and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design.
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Managing Channels of Distribution The Marketing Executive Complete Guide eBook Kenneth Rolnicki Reviews :

This resource explains how to create and manage different channels, how to employ the corect use of "channel power", and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design.

ebook,Kenneth Rolnicki,Managing Channels of Distribution The Marketing Executive's Complete Guide,AMACOM,Management - General,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Marketing / Multilevel,BUSINESS ECONOMICS / Sales Selling / Management,Business Economics,Business Economics / Management,Business / Economics / Finance,Business, Accounting Vocational Textbooks Study Guides,Business/Economics,Distribution logistics management,English,General,Management,Management - General,Marketing,Marketing - Multilevel,Marketing channels,Marketing channels;Management.,Sales Selling - Management,Sales marketing,Sales marketing management,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Marketing / Multilevel,BUSINESS ECONOMICS / Sales Selling / Management,Business Economics / Management,General,Marketing - Multilevel,Sales Selling - Management,Business / Economics / Finance,Marketing,Management,Marketing channels,Business Economics,Business/Economics,Business, Accounting Vocational Textbooks Study Guides,Sales marketing

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Product details File Size 3050 KB Print Length 288 pages Simultaneous Device Usage Up to 5 simultaneous devices, per publisher limits Publisher AMACOM (January 6, 1998) Publication Date January 6, 1998 Sold by  Services LLC Language English ASIN B000SEP9BS

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